Can people invest in my cart to fund its growth, and how does that work?

Yes, verified cart owners on Kadaikodi[1] can raise growth capital by publishing structured investment opportunities directly to community and retail backers.

How it works

1. Set your terms and publish: Once your merchant account is verified, you create an investment opportunity specifying your growth plan, target amount, minimum investment ticket, expected annual return, lock-in period (in months), and risk level. You can see how this works in the Raise Capital and Invest in Local Carts concept[2].

Concept illustration(opens in a new tab) Illustration of the concept, not a screenshot of the actual product — Raise Capital and Invest in Local Carts[2]

2. Investor discovery and review: Your listing goes live in the investor marketplace. Backers can evaluate your raise against real operating metrics from your store record, including monthly revenue, order volume, margins, and customer ratings.

Concept illustration(opens in a new tab) Illustration of the concept, not a screenshot of the actual product — Raise Capital and Invest in Local Carts[2]

3. Funding and portfolio management: Backers commit funds against your target amount, and you can track funding progress in real time. Investors receive transaction records and monitor their positions, dividends, and returns through their dashboard, as outlined in Back local merchants and manage a portfolio[3].

To review the complete merchant listing workflow, explore Raise growth capital like a small company lists shares[4].